Excerpt from Chapter 5 – “INTERNAL PLANS AND GOALS”

Published December 17, 2017

It has already been mentioned that for you and your brand to
become successful, you must do a lot of homework. Rest assured—the
homework assignments will come. For now, we are going to hit you with
a pop quiz.

Question 1: What are the names of two customers you aspire to
work with?

Question 2: What is your plan for adding those customers to your
list of current partners?

Your answer to Question 1 is important, of course, but it’s also sort
of a trick question because the only answer that really matters comes in
Question 2: What is your plan? The word plan is obviously the operative
word here, and that one word can make the difference between success
and failure when it comes to the sustained growth of your company and
its brand.